Clap for Crap was a social media campaign against everyday racism and discrimination which comes up with a simple answer to any nasty comments: a straightforward and ironic clap. The logo design is inspired by the Russian avant-garde constructivism aesthetics but reinterpreted in a playful and satirical approach. In the lead of the art direction, I coordinated with the RCKT design team the designs for gif illustrations, instagram posts/ stories and production of merchandise. Our funny gifs and stickers with the hashtag #clapforcrap have had over 140 million views in Giphy.