LAURA MAS

Hi, I'm Laura. I am an Art Director, Graphic Designer, and Visual Artist. I was born in
São Paulo, Brazil and I'm currently working as a freelance Senior Art Director and Design Lead in Berlin.
I specialise in Visual Identity,  Art Direction, and Digital Design. My approach is based on strong conceptual work and on interdisciplinary design practices through continuous experimentation.
I have worked with a variety of tech and fashion clients, independent artists, and cultural institutions, as well as commercial clients in various creative fields. I'm available to collaborate on creative projects in Berlin but also for remote work worldwide.

Clients
↳ FASHION, LIFESTYLE & BEAUTY
NYX Cosmetics
L'Oréal
Douglas
TRIBUTE BRAND
PUMA
Rolf Benz
Schwan Cosmetics

↳ ENTERTAINMENT & MEDIA
Universal Films
Deezer
Pinterest

↳ ART INSTITUTIONS & ARTISTS
FILE SP (Digital Arts International Festival)
Karim Ainouz
Norient Sounds
Arcane Patterns
Soy Division

↳ TECHNOLOGY, BANKING & INNOVATION
N26
Klarna
TRUMPF
SAP Fioneer
Commerzbank
Deutsche Bank
Adjust

↳ TRANSPORT & LOGISTICS
Volkswagen
Deutsche Bahn
DB Systel
ADAC
Spitzke
Eurovia
DB Regio 

↳ FOOD & BEVERAGE
WK Up by Melitta
Bahlsen
Bringmeister
Foodspring 

↳ HEALTH & GOVERNMENT
Pfizer
Merck
Bayer
Henkel
BMWi 

↳ TOYS & MANUFACTURING
Bosch
Mattel 

Work Experience
↳ Freelance Senior Art Director & Design Lead
Since Nov/2020

↳ TRIBUTE BRAND
Senior Brand Designer
Since May/2023

↳ FIONEER
Senior Visual Designer (part-time)
Oct/2021 - April/2022

↳ NEUGELB STUDIOS
Senior Visual Designer (part-time)
Nov/2020 - Sep/2021

↳ RCKT
Senior Art Director & Design Team Lead
Aug/2018 - Oct/2020

↳ RCKT
Art Director
Jan/2016 - Jul/2018

↳ AvantG
Art Director
1 Year - Remote Work

↳Menu Magazine
Art Director

↳ Trip Editora
Art Director

↳ Bizu Design
Graphic Designer

Education
↳ MA Of Arts In Integrated Design
Hochschule Anhalt/Bauhaus Dessau
(Dessau, Germany)

↳ BA In Graphic Design/Visual Communication
Centro Universitário Senac
(São Paulo, Brazil)

Research Training
↳ ‘Private Poster Collectors’
Academic Research Cataloguing Posters
of Brazilian Graphic Design Pioneer
and former Ülm Student, Alexandre Wöllner

Features and Awards
↳ Vogue Adria
↳ Cannes Film Festival
↳ tomorrow.type.today
↳ Berlin Art Week

↳ Brazil’s Graphic Design Bienalle
Nomination for ‘File Nurbs Proto 4K’
as Best Art Exhibition Catalogue

↳ Miolo Prize (São Paulo, Brazil)
Nomination for best editorial project for ‘El Blanco Infinito’

↳ 1st and 2nd Prize Best Magazine Cover
Menu Magazine (São Paulo, Brazil).

Publications
‘El Blanco Infinito’
↳ Part of Book Fair ‘Livros Mutantes’ in (Madrid, Spain).
↳ Part of Feira Plana, (São Paulo, Brazil)
↳ Part of Paris Photo at the Grand Palais (Paris, France)

Exhibitions
↳ Group Exhibition:
Räume 2, part of the Berlin Art Week
(Berlin, Germany)

↳ Tech Open Air
(Berlin, Germany)

↳ Glogauair
(Berlin, Germany)

↳ Group Exhibition:
Subculture Collective, Blue Art space
(Berlin, Germany)

↳ Solo Exhibition:
El Blanco Infinito
(Berlin, Germany)

↳ Group Exhibition,
Campo Expandido
(Curitiba, Brazil)

↳ Group Exhibition:
HS Anhalt/Bauhaus Dessau
(Dessau, Germany)

Language Skills
↳ Portuguese (Native)
↳ English (Proficient - C2)
↳ Spanish (Advanced - C1)
↳ German (Advanced -C1)

Hi, I'm Laura. I am an Art Director, Graphic Designer and Visual Artist. I was born in São Paulo, Brazil and I'm currently working as a freelance Senior Art Director and Design Lead in Berlin, Germany.

I specialise in Visual Identity,  Art Direction, and Digital Design. My approach is based on strong conceptual work and on interdisciplinary design practices through continuous experimentation.

I have worked with a variety of tech and fashion clients, independent artists, and cultural institutions, as well as commercial clients in various creative fields. I'm available to collaborate creative projects in Berlin but also for freelance and remote work worldwide.

Clients

+ FASHION, LIFESTYLE & BEAUTY
NYX Cosmetics
L'Oréal
TRIBUTE BRAND
PUMA
Douglas
Rolf Benz
Schwan Cosmetics

+ ENTERTAINMENT & MEDIA
Universal Films
Deezer
Pinterest

+ ART INSTITUTIONS & ARTISTS
FILE SP (Electronic LANGUAGE Festival)
Karim Ainouz
Norient Sounds
Arcane Patterns
Soy Division

+ TECHNOLOGY, BANKING & INNOVATION
N26
Klarna
TRUMPF
SAP Fioneer
Commerzbank
Deutsche Bank
Adjust

+ TRANSPORT & LOGISTICS
Volkswagen
Deutsche Bahn
DB Systel
ADAC
Spitzke
Eurovia
DB Regio 

+ FOOD & BEVERAGE
WK Up by Melitta
Bahlsen
Bringmeister
Foodspring 

+ HEALTH & GOVERNMENT
Pfizer
Merck
Bayer
Henkel
BMWi 

+ TOYS & MANUFACTURING
Bosch
Mattel 

Work Experience

+ Freelance Senior Art Director & Design Lead
Since Nov/2020

+ TRIBUTE BRAND
Senior Brand Designer
Since May/2023

+ FIONEER
Senior Visual Designer (part-time)
Oct/2021 - April/2022

+ NEUGELB STUDIOS
Senior Visual Designer (part-time)
Nov/2020 - Sep/2021

+ RCKT
Senior Art Director & Design Team Lead
Aug/2018 - Oct/2020

+ RCKT
Art Director
Jan/2016 - Jul/2018

+ AvantG
Art Director
1 Year - Remote Work

+ Menu Magazine
Art Director

+ Trip Editora
Art Director

+ Bizu Design
Graphic Designer

Education

+ MA Of Arts In Integrated Design
Hochschule Anhalt/Bauhaus Dessau
(Dessau, Germany)

+ BA In Graphic Design/Visual Communication
Centro Universitário Senac
(São Paulo, Brazil)

Research Training
+ ‘Private Poster Collectors’
Academic Research Cataloguing Posters of Brazilian Graphic Design Pioneer And Former Ülm Student, Alexandre Wöllner

Features and Awards

+ Vogue Adria
+ tomorrow.type.today

+ Brazil’s Graphic Design Bienalle
Nomination for ‘File Nurbs Proto 4K’
as Best Art Exhibition Catalogue

+ Miolo Prize (São Paulo, Brazil)
Nomination for best editorial project for ‘El Blanco Infinito’

+ 1st and 2nd Prize Best Magazine Cover
Menu Magazine (São Paulo, Brazil).

Publications

‘El Blanco Infinito’
+ Part of Book Fair ‘Livros Mutantes’ in (Madrid, Spain).
+ Part of Feira Plana, (São Paulo, Brazil)
+ Part of Paris Photo at the Grand Palais (Paris, France)

Exhibitions

+ Group Exhibition: Räume 2, part of the Berlin Art Week
(Berlin, Germany)

+ Tech Open Air
(Berlin, Germany)

+ Glogauair
(Berlin, Germany)

+ Group Exhibition: Subculture Collective, Blue Art space
(Berlin, Germany)

+ Solo Exhibition: El Blanco Infinito
(Berlin, Germany)

+ Group Exhibition, Campo Expandido
(Curitiba, Brazil)

+ Group Exhibition: HS Anhalt/Bauhaus Dessau
(Dessau, Germany)

+ Group Exhibition: HS Anhalt/Bauhaus Dessau
(Dessau, Germany)

Language Skills

+ Portuguese (Native)
+ English (Proficient - C2)
+ Spanish (Advanced - C1)
+ German (Upper Intermediate -B2)