ART DIRECTION AND GRAPHIC DESIGN
RCKT TEAM
ANDREA CADORIN, PAULINA HABBEN, LUISA GERKE, KAROLIN HEWELT
The Digital Leadership Challenge (DLC) is a digital transformation programme developed by RCKT with workshops and several activities to educate top management at Commerzbank on digitalisation. I created the visual identity for the programme as well as executed all the printed and digital materials that were produced. The visual concept is a flexible and remarkable branding system using the three Commerzbank colours and having the logo split into three shapes representing the three pillars of the programme. The website was a main part of the programme and I coordinated the UI/UX of it, as well as the execution of the website with a team of developers.
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ART DIRECTION AND GRAPHIC DESIGN
RCKT TEAM
ANDREA CADORIN, PAULINA HABBEN, LUISA GERKE, KAROLIN HEWELT
The Digital Leadership Challenge (DLC) is a digital transformation programme developed by RCKT with workshops and several activities to educate top management at Commerzbank on digitalisation. I created the visual identity for the programme as well as executed all the printed and digital materials that were produced. The visual concept is a flexible and remarkable branding system using the three Commerzbank colours and having the logo split into three shapes representing the three pillars of the programme. The website was a main part of the programme and I coordinated the UI/UX of it, as well as the execution of the website with a team of developers.
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