LAURA MAS — HASTRA → A WHOLE DIGITAL BRANDING SYSTEM FOR RWA BLOCKCHAIN ASSETS

Hastra

UI design, art direction, BRANDING
3D IMAGERY: PATRIK BABLO
3D animated mockups: dai dai tran

Hastra is a decentralized blockchain platform. The client's brief was to create a bold, degen-inspired visual language that resonated with the crypto-native community, drawing influence from degen culture while incorporating the aesthetics of Apple's Liquid Glass. I led the art direction, defining the brand's visual language across brand, digital, and 3D. From concept to execution, I created the complete brand identity, designed the product UI and digital experience, and built a cohesive, scalable visual ecosystem.

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Hastra

UI design, art direction, BRANDING
3D IMAGERY: PATRIK BABLO
3D animated mockups: dai dai tran

Hastra is a decentralized blockchain platform. The client's brief was to create a bold, degen-inspired visual language that resonated with the crypto-native community, drawing influence from degen culture while incorporating the aesthetics of Apple's Liquid Glass. I led the art direction, defining the brand's visual language across brand, digital, and 3D. From concept to execution, I created the complete brand identity, designed the product UI and digital experience, and built a cohesive, scalable visual ecosystem.

Related Projects

SSYYNN
→ WEBSITE FOR THE CONCEPTUAL MINIMALIST FASHION BRANDFASHIONWEB DESIGNBRANDINGART DIRECTION

DLC
→ VISUAL IDENTITY FOR INNOVATION PROGRAM AT COMMERZBANKFINANCEUI/UX DESIGNBRANDINGART DIRECTION