Klarna

MY ROLE
ART DIRECTOR

RCKT CREATIVE TEAM
CONCEPT: IOANA LAHR AND ENRICO HAHNE
PRODUCTION: JOANNE SCHWARZ AND LYDIA KORNDÖRFER
PROJECT MANAGEMENT: CHRISTINA JAUMANN
GRAPHIC DESIGN AND ILLUSTRATIONS: ANDREA CADORIN,
ALASTAIR FRASER AND AGA BARTOSZ

PHOTOGRAPHY: TABEA MATHERN
PRODUCTION: SANDRA VON MAYER
SET DESIGN: REBECCA MARTIN
STOP MOTION: PHILIPP SEEFELDT

For Klarna Germany we developed an Out-of-Home and Social Media campaign with the concept "The struggle is real". I art directed the photoshoot for the campaign with a team composed of producers, photographer and set designer. The campaign was shown in several billboards in Germany and had great social media repercussion.

Related Projects

ClapforCrap → A social media campaign against everyday racism

Bárbara Cia. → New identity for a contemporary dance collective

Klarna

ART DIRECTION

RCKT CREATIVE TEAM
CONCEPT: IOANA LAHR AND ENRICO HAHNE
PRODUCTION: JOANNE SCHWARZ AND LYDIA KORNDÖRFER
GRAPHIC DESIGN AND ILLUSTRATIONS: ANDREA CADORIN, ALASTAIR FRASER AND AGA BARTOSZ

PHOTOGRAPHY: TABEA MATHERN
PRODUCTION: SANDRA VON MAYER
SET DESIGN: REBECCA MARTIN
STOP MOTION: PHILIPP SEEFELDT

For Klarna Germany we developed an Out-of-Home and Social Media campaign with the concept "The struggle is real". I art directed the photoshoot for the campaign with a team composed of producers, the photographer and set designer. The campaign was shown in several billboards in Germany and had great social media repercussion.

Related Projects

Bárbara Cia. → New identity for a contemporary dance collective

ClapforCrap → A social media campaign against everyday racism

xStarters → Complete branding for a Volkswagen's educational platform