xStarters is a learning platform run by Volkswagen to educate teenagers on several social topics with workshops, seminars and online challenges. I was in charge of art directing the photoshoot with a team of photographers, costume designers and models. As a graphic designer I also helped develop the logo and the branding, coming up with design concepts, as well as presenting them and executing its applications. The branding is fun, playful and young, fitting its target group.

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